
There are moments where theory ends and reality begins.
We prepare you for precisely that moment.
We bring together 27 years of practice closing multi-million euro international deals and leading teams within Fortune 500 organisations.
Why we stepped out of the comfort of the corporate world.
Both of us spent years in environments where success was decided behind closed doors. We led teams, carried responsibility for tens of millions in revenue and sat through countless international negotiations.
We watched talented people fail not for lack of knowledge but for lack of composure under pressure. We watched companies lose margin because their teams could not defend their value.
We founded Explore Discomfort to stand beside leaders in their most important cases, whether through strategic preparation or direct representation.


Jozef Barniak
Professional negotiator and former regional director at adidas Group. Co-founder of Explore Discomfort and an expert in negotiation and leadership.
Jozef built his career in multinational organisations, including adidas Group, where he led commercial and marketing teams across the CEE region and carried responsibility for results in the order of tens of millions of euro.
Key engagements:
adidas Group: regional director, CEE
Fortune 500: strategic partnerships and B2B negotiations
Board-level advisory and active representation of companies
Matej Kminiak
International dealmaker and professional negotiator. Motto: the more you sweat in training, the less you bleed in battle.
Matej has more than 15 years of experience in international B2B sales across multiple sectors: IT, services, retail and distribution.
Today he trains commercial professionals while actively closing deals, representing principals and preparing organisations for demanding negotiations.
Key engagements:
15+ years of international B2B sales: IT, retail, distribution
Fortune 500 and high-growth Slovak brands
Training of commercial teams and active representation of companies

Ready to secure a decisive advantage in your next negotiation?
Let's discuss your specific situation. With no obligation.
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